Huawei has been one of the smartphone brands with the fastest growth rate in the world. According to the 2015 Q1 IDC statistics, Huawei is the world’s fourth largest smartphone manufacturer. Huawei’s market share in Columbia and Mexico now are 16% and 5.9% respectively. Zhang Xiaoyun, the CMO of Huawei Consumer BG, said that Apple is talented in innovation, but Huawei could be a big player in Android world.
According to Strategy Analysis done in Columbia, Huawei has 16% of the smartphone market, and in Venezuela the figure is similar, in Mexico it is 5.9%. These numbers, when put in to context are quite significant, as it has been only five years since Huawei has been in business.
Huawei is one of the Chinese manufacturers that has hit the Market leaders, hard. One of their success strategies has been price strategy. Mr. Fanhong Bruce, Director Devices, Huawei Pakistan explained this strategy as,” When we have a strong floor in the countries, then we put more innovation in our devices.” He further added, “We always try to attack problems from different angles.”
Another strategy is that the company has all the production chain, allowing them to meet demand more quickly. “We were able to rapidly increase our market share by value chain, which directly impacts our prices” said the Huawei Director Devices, Fanhong Bruce.
Huawei’s Executive Glory Zhang has been instrumental in the growth of the brand, especially in developed markets. He has expressed his views on the Market growth of Huawei as, “We have taken the transformation of older smart phones. In developed countries, this segment has great advantages, “Zhang said.