Meta, the parent company of Facebook and Instagram, has launched a new paid subscription service that removes ads from both platforms. The service is currently only available in select parts of the world, including the European Union, the European Economic Area (EEA), and Switzerland. However, Meta has indicated that it may expand the service to other countries in the future.
The subscription costs EUR 9.99 per month if you sign up via the web, or EUR 12.99 per month if you sign up through the Android or iOS app. The company says that the higher price on mobile is due to additional fees charged by the app stores.
To subscribe to the ad-free service, you must be at least 18 years old and have a Facebook or Instagram account. You can subscribe through the Facebook or Instagram app, or through the Meta website.
Once you have subscribed, you will no longer see any ads on Facebook or Instagram. This includes ads in your feed, stories, and reels. You will also able to browse the platforms without being tracked by advertisers.
Meta says that the ad-free subscription is a way to give users more control over their experience on Facebook and Instagram. The company also says that it will continue to offer free versions of the platforms with ads for users who do not want to pay for the subscription service.
Why is Meta offering an ad-free subscription?
First, the company has been facing increasing scrutiny from regulators around the world over its data collection and advertising practices. The ad-free subscription could be a way for Meta to show regulators that it committed to giving users more control over their data.
Second, Meta may be hoping to generate new revenue from the subscription service. The company’s advertising revenue has been slowing in recent years, and the ad-free subscription could be a way to boost Meta’s bottom line.
Third, Meta may be trying to appeal to users who tired of seeing ads on Facebook and Instagram. The ad-free subscription could be a way for Meta to attract and retain users who are looking for a more ad-free experience.
Is the ad-free subscription worth it?
Whether or not the ad-free subscription is worth it depends on your individual needs and preferences.
If you tired of seeing ads on Facebook and Instagram, then the subscription may be worth it for you. The subscription will give you a more ad-free experience, and it will also give you more control over your data.
However, if you are not bothered by ads, or if you cannot afford the subscription fee, then you can continue to use Facebook and Instagram for free with ads.
Conclusion
Meta’s new ad-free subscription is a new way for users to experience Facebook and Instagram without seeing ads. The subscription is currently only available in select parts of the world, but Meta has indicated that it may expand the service to other countries in the future. Whether or not the ad-free subscription is worth it depends on your individual needs and preferences. If you are tired of seeing ads on Facebook and Instagram, then the subscription may be worth it for you.