Samsung Electronics Co., Ltd. has set a new company record by winning 27 awards in 20 categories at the world’s largest advertising festival, the Cannes Lions. It is the second record-setting year for Samsung, after winning 16 awards in 2014.
The consumer electronics company made its mark with its Launching People campaign, which at this year’s International Advertising Festival in Cannes won a total of seven awards, driving Samsung’s brand philosophy of accelerating discoveries and possibilities through digital technology. The Launching People campaign is a catalyst to help people realize their dreams; it engages consumers by encouraging them to share their dreams and ideas with Samsung.
Look At Me, a smartphone app that helps children with autism, received a total of five awards, including the Gold award in the Cyber category. The team behind the app has also previously won other top awards, including those at The One Show and the New York Festivals.
Other award-winning campaigns at the Cannes Lions 2015 award include Safety Truck, a design concept to prevent traffic accidents, won seven awards including the Titanium Lion in the Titanium and Integrated category which recognizes breakthrough ideas that lead the industry in a new direction. Back Up Memory, an app designed to help early stage Alzheimer’s patients received three awards, including a Gold award in the Lions Health/Health & Wellness category. Hearing Hands, a sign language service for the hearing impaired won two Bronze awards in the Promo & Activation and PR categories.
“Our success is the result of Samsung’s endeavor to engage consumers around the world, to understand and help them meet their needs – true to our corporate philosophy of wanting to enrich consumers’ lives through digital innovation,” said Won-Pyo Hong, the President and the Chief Marketing Officer, Samsung Electronics. “Samsung is a brand that contributes to enhancing consumers’ lives, and the Launching People campaign will help us do that with the help of our innovative products and services.”
This year marks the 62nd anniversary of The Cannes Lions International Festival of Creativity, with companies from more than 90 countries exhibiting more than 40,000 works across 20 categories, ranging from TV ads to press, outdoor and online public relations and marketing.