Sapphire Sale 2023 – Discounts, Controversy and Chaos

Sapphire Sale 2023 is underway with 50% off on all products and the Pakistani women have made their way to the store. The end-of-season sale by the brand is always a much-anticipated event by Pakistanis who want to stock up on their clothes and items for the next season.

The flat 50% discount drew in the crowds as most would anticipate. The crowds were massive and the hustle was real. The crowd came rushing into the stores and things went bad from the get-go as they always do.

Sapphire Sale 2023

Shots Fired at Sapphire Sale 2023

A chaotic scene unfolded at a local shopping center in Faisalabad when women went into a frenzy upon discovering Sapphire’s end-of-season sale. The situation escalated dramatically when some women called for backup from men.

What started as a ladies-only scuffle turned into a full-blown altercation involving both genders. To everyone’s dismay, some men arrived with guns instead of shopping bags.

Fortunately, the Punjab police intervened promptly, subduing the armed individuals and arresting six of those involved in the brawl. The incident was captured on video and quickly went viral on social media. It serves as a reminder of the importance of maintaining order and civility in public spaces to ensure everyone’s safety.

Faisalabad loot sale mei goliyan chan gaein, video viral hogai

Discounts at Sapphire Sale 2023

The brand is offering two sale brackets, flat 30% off and flat 50% off. While the rush to the stores is high, many people have decided to leave the stores and shop online. You can choose to filter the sale items by price brackets as well.

You can find price brackets online such as

  • Under Rs. 2000
  • Under Rs. 3000
  • Under Rs. 5000

Read more: World’s First AI TV Talk Show Launched by Discover Pakistan

A Brief Introduction to Sapphire

Sapphire is a Pakistani textile and retail company based in Lahore, Pakistan. It was founded in 2014 by Nabeel Abdullah as a women’s apparel brand but quickly grew into a lifestyle brand with products ranging from cosmetics, menswear, children’s garments, accessories, and linen.

Sapphire is a subsidiary of the Sapphire Group of Companies, which is a vertically integrated textile manufacturer, producing cotton yarn, fabric, and finished garments. The company has a turnover of over US$800 million, with an asset base of over US$500 million.

Sapphire is known for its commitment to quality fabric and its unprecedented design aesthetic. The company’s range of clothing has something for everyone, from daily wear to party wear to formal wear. Sapphire’s overarching theme is providing affordable designer clothes to the masses.

The company currently operates 35 stores nationwide with approximately 1100 employees. The brand has also diversified into the power generation and dairy sectors. Sapphire Dairies Private Limited operates a mechanized dairy farm based on 100 acres near Manga, Lahore, and Sapphire Electric Company has a combined cycle plant in Muridke.

Sapphire is one of the most successful textile and retail companies in Pakistan. The company’s innovative designs, high-quality products, and affordable prices have earned it praise. Sapphire is a household name in Pakistan and is renowned for its commitment to excellence.

Here are some of the key facts about Sapphire:

  • Founded in 2014
  • A subsidiary of the Sapphire Group of Companies
  • Vertically integrated textile manufacturer
  • Turnover of over US$800 million
  • Asset base of over US$500 million
  • 35 stores nationwide
  • Approximately 1100 employees
  • Diversified into the power generation and dairy sectors
  • Known for its commitment to quality fabric and design aesthetic
  • One of the most successful textile and retail companies in Pakistan
Rabia Tanveer
Rabia Tanveer
Rabia Tanveer is a graduate from Kinnaird College for Women and holds a Bachelors in English Literature. She is a seasoned freelance writer with more than a decade of experience in multiple niches.
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