Aid the economic crisis, Hush Puppies seems to be the only brand not worried about its investments. The brand has launched its apparel line in Pakistan. After the success of its footwear in Pakistan, the brand has launched the A/W collection which they are calling, “Head to Toe with Hush Puppies.”
The company released a statement regarding its new line:
“Hush Puppies Pakistan’s apparel collection is high quality comfort-driven smart casual western wear for both contemporary men and women. Hush Puppies’ presence in Pakistan traces back to 1992 when the brand first commenced operation in the country. Back in the day, the footwear market was full of shoes that were extremely uncomfortable to wear for the length of the day.”
They further said, “Hush Puppies’ entry ushered in comfortable, classic styled and high-quality footwear to customers solving the problem of lack of comfortable shoes in Pakistan. Through decades of experience in manufacturing quality footwear, the brand’s success proves that consumers are always on the lookout for options that cater to their needs and address their problems.”
They elaborated, “This learning is at the heart of Hush Puppies’ A/W’22 apparel launch as it ventures to provide quality apparel to their consumers at highly competitive price points, aspects which are at a dearth in Pakistan’s western apparel market.”
Managing Director Firhaj, Mohammad Qasim said:
“Head to Toe is a philosophy we’ve been working on for quite some time. Hush Puppies Pakistan spearheaded the same for its global counterpart by being the first to introduce the one-stop concept. We are proud to announce that Firhaj, the official licensee for Hush Puppies in Pakistan, will also be manufacturing apparel for global audiences.”
The CCO Firhaj, Ahsan Rashid was present at the apparel launch event and commented:
“After extensive R&D, Hush Puppies has come up with the ideal range to launch. Both men’s and women’s smart casual collections reflect the choices of our modern consumer.”
The Apparel launch is based on the concept of “looking at the Brightside.” They wish to spread positivity and considering how it has been accepted with positivity, the footwear brand considers the launch a huge success.
Head of Marketing of the brand, Ravia Saqib said, “We as a brand have always believed in tying brand communication back to our core philosophy and with apparel, it was no different. In this world of constant ups and downs, we want to encourage our audiences to look at the bright side of life. So, here’s to looking towards comfort, looking into opportunities, and looking at the future.”
