Pakistans first and largest branchless banking service and a joint venture between Tameer Microfinance Bank and Telenor Pakistan, Easypaisa has been nominated for the prestigious GSMA Global Mobile Awards 2016 in the Best Mobile Product or Service for Women in Emerging Markets category.

This is the fourth consecutive time that Easypaisa has been nominated for a GSMA award, commonly dubbed as the Oscars of the Mobile and Telecommunication industry. In 2014, Easypaisa won two GSMA awards for Best NFC/Mobile money product or service and Best Mobile Product or service for women in emerging markets. In 2013 and 2015 Easypaisa was also nominated at the awards.

The project that got this attention for Easypaisa is the work done with SERP (Sindh Education Reform Program). The Sindh Education Reform Program (SERP) program operates in 23 remote districts of the Sindh province with 430,000 students. With SERP, we are providing educational stipends to female students of grades 6 through 10. This World Bank sponsored program seeks to improve gender equity in education for girls belonging to the bottom-of-pyramid families in rural areas of Sindh.

SERPs stipend disbursements are directly tied to enrollment and attendance, and students must ensure a certain level of attendance to be eligible for this financial support: at least 80% attendance of classes. Easypaisa solved the cash access problem by giving out ATM cards in areas where ATM machines are accessible, and enabling Easypaisa retailers to process the payments for areas where ATM machines are not present. These initiatives have greatly improved access to cash for women in such remote areas, with Easypaisa bringing instant, safe and convenient access to funds within their own communities which previously had no banking access.

Eradication of poverty and universal primary education are two of the primary goals of the Millennium Development Goals set forth by the UN, with a specific emphasis on women education in 2015. Easypaisas collaboration with SERP is actively addressing both of these goals for the women of Sindh.

Other Easypaisa projects on women empowerment include: Merlin in Sindh with 41,000 beneficiaries, the Benazir Income Support Program (BISP) with over 1 million women in approximately 79 of the most inaccessible and rural districts, and the Maternity Newborn Child Health (MNCH) program with 100,000 beneficiaries in the KPK province.
“In merely six years of its operations, Easypaisa has become a source of pride for Pakistan by not only making formal financial services a reality for the people but also by earning praise and great name for the country worldwide said Nadeem Hussain, Founder, President and CEO Tameer Microfinance Bank. It is a great honor for Easypaisa to be recognized for a service that has direct impact on marginalized societies in general and women in particular. We deem this award a testament of the trust our customers put in us and recognition of our efforts in capitalizing technology for positive social change. he added.

Expressing his delight at the nomination, Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said, It is an honor for us to be recognized by GSMA on the international level but our true achievement is the empowerment and sense of financial security we are bringing to the marginalized societies of Pakistan in general and women in particular. Easypaisa is progressing by leaps and we will work harder to maintain our stature with the nations pride and integrity, he added.
“Congratulations to all of the nominees for the 2016 GLOMO Awards, said Michael OHara, Chief Marketing Officer, GSMA. With more than 930 entries this year a new record the competition is greater than ever, reflecting the tremendous diversity and pace of innovation across the mobile world. We are particularly excited to be celebrating the 21st year of the awards with a dynamic new format that will recognise and honour achievement throughout Mobile World Congress.

This year, the Global Mobile Awards will be held on February 22-25, 2016 at the GSMA Mobile World Congress in Barcelona, Spain.