Proton, Malaysia’s national carmaker, has revealed its latest sedan, the Proton S70, marking a significant step forward in the company’s journey towards becoming a global automotive powerhouse. The S70, which is set to go on sale in December 2023, is poised to change the C segment sedan market with its sleek design, advanced features, and competitive pricing.
Proton S70 Design: A Fusion of Elegance and Sportiness
The S70 exudes elegance and sportiness, with its flowing lines, sculpted curves, and signature “Infinite Proton” grille. The sedan features a bold lower bumper and integrated LED daytime running lights in its front fascia, while the rear showcases stylish taillights and a sporty diffuser. The S70 maintains well balanced dimensions, measuring 4,672 mm in length, 1,810 mm in width, and 1,490 mm in height, offering ample interior space for both passengers and cargo.
Proton S70 Interior: A Haven of Comfort and Technology
Enter the S70, and experience a welcoming haven of comfort and technology. The cabin features high quality materials, including soft touch leatherette seats and a spacious dashboard with a modern, minimalist design. The centerpiece of the interior is the 12.3 inch touchscreen infotainment system, which provides access to a host of features, including navigation, smartphone connectivity, and a suite of entertainment options. The driver also benefits from a fully digital instrument cluster that displays important driving information in a clear and concise manner.
Proton S70 Performance: A Powerful and Fuel-Efficient Drive
The S70 drives its power from a 1.5 liter turbocharged three cylinder engine under the hood, providing 150 PS of power and 226 Nm of torque. This powertrain provides a responsive and spirited driving experience, while also achieving impressive fuel economy figures. The S70 is available with either a six speed CVT gearbox or a seven-speed dual clutch transmission, ensuring a smooth and efficient ride.
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Proton S70 Safety: A Sedan that Prioritizes Protection
Proton has prioritized safety in the S70, equipping it with a comprehensive suite of advanced driver assistance systems (ADAS). These include autonomous emergency braking (AEB), adaptive cruise control (ACC), lane departure warning (LDW), lane keeping assist (LKA), and blind spot monitoring (BSM). Additionally, the S70 boasts six airbags, providing occupants with maximum protection in the event of a collision.
Proton S70 Pricing and Availability
The S70 will be available in four variants: Executive, Premium, Flagship, and Flagship X. Prices will start from RM49,999 for the Executive variant and go up to RM69,999 for the Flagship X variant. The S70 will be available in five color options: Flame Red, Cobalt Blue, Arctic White, Quartz Grey, and Granite Grey.
Conclusion: A Sedan that Sets a New Benchmark
The Proton S70 is a sedan that sets a new benchmark for the C-segment market. With its stylish design, advanced features, impressive performance, and competitive pricing, the S70 is sure to make a significant impact on the Malaysian and Pakistani automotive market. Proton’s ambition to become a global automotive powerhouse is evident in the S70, and this sedan is a testament to the company’s commitment to producing high quality, technologically advanced vehicles.