The 2023 Cricket World Cup held in India achieved unprecedented milestones for ICC events, accumulating a staggering 1 trillion total viewing minutes across broadcast and digital channels. This groundbreaking tournament featured cutting-edge technological enhancements, including the introduction of the vertical video feed.
In the most recent installment of the 2023 Cricket World Cup in India, viewership witnessed a substantial surge, marking a 38% increase from the 2011 edition and a 17% rise from the 2019 World Cup held in the United Kingdom.
The eagerly awaited championship clash between India and Australia set a new benchmark as the most-watched ICC match to date, amassing an astonishing 87.6 billion live viewing minutes globally. This marked a notable 46% surge from the previous time India hosted the final in 2011.
India’s role as the host nation significantly contributed to these remarkable figures. The Disney Star Network alone documented 422 billion viewing minutes, showcasing a remarkable 54% uptick from 2011 and a notable 9% rise from 2019.
The highly anticipated championship showdown between India and Australia established a new record as the most-watched ICC match to date, accumulating a staggering 87.6 billion live viewing minutes worldwide. This represented a significant 46% increase from the last occasion India hosted the final in 2011.
India’s hosting duties played a pivotal role in achieving these impressive statistics. The Disney Star Network, in particular, recorded 422 billion viewing minutes, highlighting a remarkable 54% upswing from 2011 and a noteworthy 9% improvement from 2019.
Pakistan garnered an extensive viewership, totaling 237.12 billion minutes of live content watched. In a strategic move, Disney Hotstar opted to broadcast the 2023 Cricket World Cup for free in India, emerging as a key factor in the substantial rise in widespread viewership. The championship’s final match, in particular, attracted the highest viewership ever recorded for a cricket match.
| Match | Viewers |
| India vs. Australia (Final) | 59 Million |
| India vs. New Zealand (Semi-Final) | 53 Million |
| India vs. South Africa | 44 Million |
| India vs. New Zealand (Group Match) | 43 Million |
| India vs. Pakistan | 35 Million |
The 2023 Cricket World Cup tournament established new digital milestones, amassing an impressive 16.9 billion video views and securing its position as the most actively engaged ICC event online.
In the realm of social media, a delightful video capturing Glenn Maxwell’s comeback against Afghanistan garnered an enormous 50 million views. Star Indian batsman Virat Kohli also left a substantial imprint, as a video capturing his embrace with cricket legend Sachin Tendulkar reached 40 million views on Instagram.
Simultaneously, Kohli’s noteworthy accomplishment of surpassing his own ODI centuries record and taking a wicket against Netherlands’ Scott Edwards attracted substantial attention, amassing 78 million and 39 million video plays on Instagram, respectively.
