Pakistan is getting into the brand dilemma for years. When it comes to clothing, Pakistani people specifically women are more conscious about wearing branded clothes. The Pakistani fashion industry is growing rapidly. Here are some of the most popular brands of Pakistan:
Khaadi is one of the most fascinating brands in Pakistan. The brand is making its place in the hearts of many Pakistani women since 1999. The brand specializes in “hand-woven” clothing. It is highly admired and used by people of almost every age. The most attractive thing in dresses of Khaadi is the graceful look at reasonable prices.
- Gul Ahmed:
Gul Ahmed is the leading clothing brand in the country and is famous for producing innovative, colorful, and diverse designs. Gul Ahmed always keeps in mind the needs of its customers and always comes up on the demands of its customers.
- Junaid Jamshed:
No wardrobe is complete without the clothes of J. Well-known former vocalist of Pakistan, Junaid Jamshed (late), established the brand. Along with the clothing for women, J. is also popular for its men’s wear and kids’ clothing. It is also famous for its fragrances i.e. perfumes.
AlKaram is a favorite of many, one of the largest fashion producers in the country. AlKaram always comes up with a huge variety of colors. The brand does not only attract users within Pakistan but also from outside Pakistan. AlKaram never fails to fascinate its customers with its outstanding collection.
- Sana Safinaz:
Another prominent clothing brand in Pakistan slightly leads others in many aspects. It is considered the fashion icon in the country and is prominent for producing quality dresses. The brand always comes up with elegant cuts along with an eastern look. The most appealing thing in Sana Safinaz’s clothing is their fusion of colors.
- Nishat linen
Nishat Linen is famous for high-quality fabric at reasonable prices. One of the leading business groups of South Asia, Nishat group, owns the brand. They are famous for premium quality smooth fabric and trendy silhouettes for their customers. Apart from Pakistani clothing, they are also famous for western and Arabic clothing. Nishat linen also includes home textile and accessories e.g. Bags, Footwear, and jewelry. Every season, a slew of new collections in a range of styles and textures are introduced, all based on classic and experimental themes that push the limits of fashion in the mass market.
When it comes to everyday clothes, such as ready-to-wear kurtas, and unstitched clothing, the word Sapphire always comes to mind. The brand has been around for a while and is known for its modern and trendy chic ready-to-wear collection that is not only fashionable but also quite economical. They always launch their unstitch signature collection with a versatile color palette perfect for every woman. They have also started their western wear and introduced us to the new era of high street fashion.
Generation was founded in 1989 as a response to the growing demand for affordable fashion among urban Pakistani women. Generation’s numerous apparel lines personify the many occasions appropriate to the modern woman, providing a consistent, reliable, inexpensive, and stylish solution to her fashion needs. They are famous for ready-to-wear traditional embroidered dresses that represent Pakistani Culture.
BeechTree is a perfect example of what Pakistani high street fashion should be. A concept brand for the urban woman inspired by summer, offering ready-to-wear, simple yet elegant pieces in breathable cotton that reflect largely modern eastern cuts. Their orange prints, chikankari kurtas, and boho printed trousers are breathtaking. They specialize in lightweight cotton with block print or embellishments like Dori/Cut Dana or cutwork. The collection range includes women Eastern ready-to-wear, Unstitch, Women Western, kid’s collection, and accessories.
Limelight is the brand to turn to if you are looking for stylish, funky, and chic clothes. It features bold, vibrant colors and patterns while maintaining credibility. People fall in love with the brand right away and cannot seem to quit buying throughout the season. Love of people encouraged the brand to bring in a new collection to fulfill the fashion needs of women, men, and Kids. This brand gives everything for your trendy look under one roof that includes ready-to-wears, Unstitch, formals, footwear, bags, scarves bottoms, and western wear.